Molly McPherson: First Person People Think of in a Crisis
When Crisis Hits, The First Move Matters.
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Make it strategic—or let fear destroy everything.
Trusted Crisis & Reputation Expert
Molly McPherson is a nationally recognized Crisis & Reputation Strategist, sought after for her expertise in managing public backlash, leadership crises, and reputation recovery. She has been featured across top media outlets, providing expert analysis on how brands, executives, and public figures navigate high-stakes situations.
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The "PR Lady"
With over two decades of experience in public relations, emergency management, and the media industry, Molly’s innovative approach to online PR crisis management has become synonymous with success. Affectionately dubbed the “PR Lady” by her enthusiastic followers on TikTok, she shares invaluable leadership lessons from breaking news stories, all based on her unique Indestructible PR® response framework.
CLICK HERE FOR ALL MEDIA REQUESTSKeynote Speaking
Book Molly to speak at you your next event and gain invaluable insights from a leading expert in crisis communication and public relations. With her extensive experience and dynamic presentation style, Molly provides actionable strategies and engaging content that will empower your audience to handle crises and build indestructible reputations.
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Molly's Secret Indestructible PR® Playbook: Your Ultimate Crisis Command Center
This isn’t just any playbook—it’s Molly’s secret strategy, crafted and refined since 2001 through real-world experience and hands-on work with clients. Instantly access the digital files and get a physical copy that you can reference at a moment’s notice. Plus, you'll receive an exclusive crisis communication plan template, so you’re always ready to respond with clarity, confidence, and control when chaos strikes.
GET YOUR PR PLAYBOOK
The  PR Breakdown with Molly McPherson  pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calling the shots, and whether they’re a success or a crash-and-burn moment. Expect sharp insights, straight talk, and an insider look at what’s really going on behind the scenes.
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Let's Talk PR, Communication & More – Your All-Access Pass to Molly's Content Universe.Â
Join Molly's community hub where all her exclusive content lives. Get insider access to today's media and communication landscape through live chats, training sessions, and The PR Breakdown podcast. Molly dissects the week's hottest stories from headlines and social feeds, revealing valuable PR, crisis management, and reputation lessons along the way!
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If you're ready to take control of your brand’s narrative and learn the strategies behind the headlines, this newsletter is for you. Every week, I'll break down the biggest PR moves, share actionable tips, and give you the inside scoop on managing crises, controlling chaos, and turning backlash into opportunity.
From decoding celebrity PR strategies to preparing for your own Friday fallout, you'll get:
- Practical, no-fluff insights into crisis communication
- Expert breakdowns of real-time PR events
- Exclusive strategies I don't share anywhere else