In Molly McPherson's world, just about anything is a tell. That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok.

As an APR-certified crisis management and public relations practitioner, Molly uses her deep understanding of media culture to benefit her clients and the over half a million social media followers who look to her for insight into brand and celebrity actions, whether genuine or part of a PR stunt.

Molly is the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is working on her forthcoming book.

In her career, she's known as an innovator in crisis communication, from introducing digital media strategies at FEMA to developing some of the first crisis communication web resources as communications director for cruise lines during critical incidents like the 9/11 attacks and the 2002 Norovirus outbreaks.

Her media commentary has been featured on major network programming such as The Today Show, Good Morning America, NBC News, ABC News, CNN, NPR, MSNBC, and the CBC. She is also a recognized Adweek Creative Visionary Award winner and a Forbes.com contributor, sharing her leadership and crisis management insights.

Beyond her media presence, Molly is a celebrated keynote speaker, an Adweek Creative Visionary Award winner, and a Forbes.com contributor writing about leadership and crisis management. She has taught companies, leaders, brands, and hundreds of thousands of online followers how to navigate a PR crisis in the tricky digital media era. 

To schedule Molly McPherson for a speaking engagement, please contact:

American Program Bureau, Inc.
One Gateway Center, Suite 751
Newton, MA 02458
Phone: 617-614-1600
Email:[email protected]